What is Echelon Athletic?

Echelon Athletic is a clothing brand created to inspire change. This is for the people who want to embrace change and work towards the greatest version of themselves. Everyone who wears our clothing shares the vision and passion for rejecting the status quo. We dont want to be 'normal'. We don't want to be like everyone else. We want to excel ourselves and our brothers and sisters to the highest echelons of the Body and Mind. 

Core Values:

- Do Hard Sh*t 

Positive change never comes from doing anything easy. We show up no matter the circumstance. Do it tired, do it stressed. Do it happy. Do it sad. 

- No Excuses

Making excuses is refusing responsibility and accepts incompetence. Instead, take responsibility for your actions and ask yourself, HOW can I achieve this?

- Comradery 

Embrace and encourage those on the path to self improvement. These are not your rivals but your brothers and sisters.

- Accountability

Standards are set not by what you WANT to be but by what you ACCEPT. Always stay truthful and hold each other accountable. Call each other out on self destructive habits.